Building a new word on the Internet
One thing that we are going to try and keep track of it how this word, qumageltharp, has been introduced, promoted and how it has progressed across the Internet. The basics:
DATE: 5/15/2008 7:43:06 AM the domain qumageltharp.com is registered at www.evolvedomains.com
Later that morning I added the keywork qumageltharp to the meta tag of the home page for www.evolve-systems.com
added a page on www.evolve-systems.com/qumageltharp that talked about what qumageltharp is.
Added an article on www.wikipedia.com for qumageltharp.com, but this blog had not propogated yet, so it was removed by:
12:51, 16 May 2008 iscospinster href="http://en.wikipedia.org/wiki/User
iscospinster">Discospinster (iscospinster" href="http://en.wikipedia.org/wiki/User_talkiscospinster">Talk | contribs) deleted "Qumageltharp" (G12: Blatant copyright infringement: www.evolve-systems.com/qumageltharp)
Interesting that the only thing that showed up on Google.com was the entry in wikipedia.com, that is now gone. But still listed on Google.com!!
Date 16 May 2008: Opened up a adwords campaign on google.com that lists the following keywords:
ecommerce CPC $.05
electronic commerce CPC $.15
internet marketing CPC $.10
ecommerce systems CPC $.05
qumageltharp CPC $.04
Date 18 May 2008: Opened up a Microsoft adCenter with the following settings:
| Keyword | Status | Match type | Current bid (max. CPC) |
| ecommerce | Active | Broad | $ 0.10 |
| ecommerce | Active | Content | $ 0.10 |
| ecommerce systems | Active | Broad | $ 0.10 |
| ecommerce systems | Active | Content | $ 0.10 |
| electronic commerce | Active | Broad | $ 0.10 |
| electronic commerce | Active | Content | $ 0.10 |
| internet marketing | Active | Broad | $ 0.10 |
| internet marketing | Active | Content | $ 0.10 |
| qumageltharp | Active | Broad | $ 0.10 |
| qumageltharp | Active | Content | $ 0.10 |
Now we are watching to see what happens on the search engines!
What is a Qumageltharp?
| A qumageltharp is a placeholder name for an inanimate object or, more specifically, an electronic good (such as a piece of music stored in MP3 format or an Electronic book, known as an e-book). Something that is produced, but does not have any physical characteristics. The word occurs in 2002 in a presentation delivered by Donald Raleigh and was used as a way to describe an object that is available for purchase, but does not have any physical characteristics. The example is in modern e-commerce a person is not buying a compact disk, they are buying the music that is on the disk, and with the portability of this medium there needed to be a placeholder to describe commerce around this non-physical entity. "Qumageltharp" is frequently used in texts and speech, especially in the context of economics, to indicate a hypothetical "non-physical any-product." Companies in such texts will frequently be given names such as "ABC Company" or "Acme E-Shop." to indicate that the particular business of the hypothetical company is not relevant to the topic of discussion. |